How this website handles your information, in plain terms. This page covers the xcelerent.com website — what it measures, the cookies it sets, and where your details go when you contact me or book a call. How I handle your organisation’s data during an engagement is a separate, stricter topic, covered on Security & data handling. This is a plain-language summary, not a formal legal privacy policy; if you need one prepared to the Australian Privacy Act, it should be written and reviewed with proper legal advice. The entity behind this site is Xcelerent Pty Ltd (ABN 14 701 983 995, ACN 701 983 995), operating from Sydney, Australia.
What this website measures — only if you say yes#
Two analytics tools run on the live site — never on previews or local builds — and only after you choose “Accept” on the cookie banner. Until you choose, and if you choose “Reject”, neither loads: no script from Google or Microsoft runs, and neither sets a cookie.
- Google Analytics 4 (Google LLC) — pages visited, roughly where in the world a visit came from, device and browser, and how you arrived. It reports aggregate patterns; Google states GA4 does not log or store IP addresses.
- Microsoft Clarity (Microsoft Corporation) — how pages are used: clicks, scrolling and mouse movement, shown to me as heatmaps and session recordings (replays of a visit). Microsoft masks text typed into input boxes in every Clarity mode, and this site also masks the whole contact form and the AI value-check tool, so what you type or calculate there is not uploaded to Clarity.
Both are set up for analytics only: the site tells Google that advertising storage, advertising user data and ad personalisation are denied (Google’s Consent Mode), and tells Clarity that advertising storage is denied (Microsoft’s Clarity consent API). I use what they report to improve the site, not to identify you. Google and Microsoft are US companies, so this data is processed overseas, including in the United States, under their own terms — Google and Microsoft.
The site itself is hosted on Netlify (Netlify, Inc., US), whose standard server logs record visitor IP addresses.
Cookies and storage#
If you accept:
- Google Analytics sets
_gaand_ga_SETEE786WQon xcelerent.com, to tell visits apart and keep a session together. Google’s default expiry for both is two years; Chrome shortens it to about 13 months. - Microsoft Clarity sets
_clckand_clskon xcelerent.com, to recognise a returning browser and join page views into one session. - Microsoft’s own domains: when I checked in Chrome on 3 October 2026, accepting also led to cookies on clarity.ms and bing.com —
MUID,CLID,MR,SM,ANONCHKandSRM_B— the longest lasting about 13 months. They were set even though the site tells Clarity that advertising storage is denied. Microsoft lists most of these as Clarity cookies and describesMUIDas used for advertising, site analytics and other operational purposes. This site cannot read or delete cookies on Microsoft’s domains; your browser’s settings can.
Your choice itself is saved in your browser’s local storage as xc-consent (the choice and the date), so the banner does not ask again on every page. It is not a cookie and is never sent to me.
The site works fully whichever you choose.
Changing your mind#
Use Cookie settings at the bottom of any page to reopen the banner and change your choice. Choosing “Reject” after accepting stops both tools, deletes their cookies on xcelerent.com and reloads the page. You can also clear this site’s cookies and storage in your browser, or opt out of Google Analytics on every site with Google’s browser add-on.
The value check stays in your browser#
The AI value-check calculator runs entirely in your browser. The numbers and notes you enter are not sent, stored, or submitted anywhere — they never leave your device, and closing the page clears them. If you accepted analytics, Clarity can record that the page was used, but the whole tool is masked, so its contents are not uploaded.
When you contact me or book a call#
- The contact form is handled by Formspree (Formspree, Inc.); your name, email, and message are sent to me so I can reply and decide whether there is a sensible next step.
- Booking a discovery call is handled by Cal.com (Cal.com, Inc.); you share your name, email, and a chosen time.
Both are US-based providers, governed by their own terms — Formspree and Cal.com — so these details are processed overseas. Please do not send sensitive client data, credentials, or confidential documents through the form or the booking notes — bring those to a scoped engagement instead.
When you ring our office number#
Calls to our office number are answered by Citaline, an AI assistant. What a caller says is turned into text outside Australia. The line keeps no recording and no word-for-word transcript; if you ask to be rung back, it keeps your number and what you rang about.
Asking what was recorded — or to remove it#
Want to know what a visit recorded, or have it removed? Email lingtao@xcelerent.com and I will help, and pass the request on to the relevant provider where the data sits with them.
Last reviewed 5 October 2026. Product and company names are referenced for description only and do not imply partnership or endorsement. This page is a plain-language summary, not legal advice.
Questions about any of this? Email lingtao@xcelerent.com or request a discovery call.